This week, our secretary, Information Science major Meg Shigeta ’17 , gives us a window into her summer experience as an intern in New York City. Enjoy!
By: Meg Shigeta ’17, Events Coordinator/Records Keeper
This summer I had the opportunity to work in the media industry as an intern for the Dentsu Aegis Network, specifically for the Carat New York office. One of my favorite aspects of the job was working with the other interns at the office to create a media plan that analyzed specific consumer groups. In order to do this, we researched the various daily schedules, habits, cultural beliefs and values held by certain demographics to get a better sense of who they truly were, especially in comparison to the general population. After doing this, we were then able to create strategic suggestions on ways to better target these groups. One of my favorite aspects of the job was learning how to use the company’s various research tools in order to complete this project. While these tools provided us with rich data, it was up to us to determine how to view and organize this data so that our presentation told a cohesive story. As a result of this, I learned about the importance of perspective. Depending on how you view a statistic — whether it be the scale you use or the amount of surrounding context you allow — quite different interpretations can arise as a result. Consequently, it is crucial to continually keep in mind your purpose, and to always consider the fact that different people often lend different sets of eyes to a singular set of data. This project was especially fun because I got to experience daily life in the industry, and also because it was for a real-time client. I really felt like I was a valuable member of the company!
Not only did I get to work with data this summer, but I also got to work alongside two dedicated mentors. Both taught me many valuable lessons that I aim to uphold during my last year as an undergraduate here at Cornell, the most powerful being the importance of clear communication. Although it sounds cliché, my mentors constantly stressed the importance of communication in working and collaborating with others, and this is indeed critical to making sure tasks get completed and operations are optimized. This combination of takeaways not only helped me to become a more efficient worker, but also a more nuanced thinker, and as a result I can certainly characterize this summer as being a success!